In partnership, in search of new horizons, Hermann Palmeira, president of AMA BRASIL, and Lara Mattos, Coach and Consultant, submit for approval and obtain success with the federal government for the publication of the authorship under the title "Comunicação é Arte" (Communication is Art) subtitle " How artists, leaders and cultural entrepreneurs can develop the greatest human skill" by author, proponent Lara Mattos.Focused on the development of actors, actresses, artists, musicians, leaders, managers, entrepreneurs, entrepreneurs, self-employed professionals, digital influencers, teachers and others, who seek to improve communication, she proposes notoriety, lectures, recordvideos , confidence , for as they consider their own communication deficiency with low power of persuasion, difficulty in exposing themselves and speaking on camera and in public and with insufficient performance due to ineffective communication. The expression "Communication is Art" intends to translate the different ways of exposing ideas to the interlocutors, aiming to interact with the individual deficiencies of the reader and for the search for better collective relationships in the areas of personal and professional performance, improving leadership and forms of expression in cultural environments. The book is part of a collection of 3 works by the author, and will have a series of workshops and lectures that will take place in partnership with AMA BRASIL, with Hermann Palmeira, and with journalist Camila Augusto, from the project and program” Foco Na Mídia,” seeking spread the principles of leadership and communication in the art world and in the various daily environments in which we are involved, and consequently bring new projects and actions that are already being prepared and submitted for approval by the same Rouanet Law. This project was approved with a budget of R$193,875.00 and can be fully understood through the Federal Government's Versalic portal (www.versalic.cultura.gov.br). In the next posts, the stages of development of this project will be informed, as well as the other projects carried out by the members of this initiative and the other actions that are being carried out by its protagonists. Follow as much as possible the posts by AMA BRASIL and its partners, and disseminate information to strengthen this and other initiatives that increase the capacity for cultural dissemination in our country.
